African Alliance Insurance Plc has solicited the help of the media collaborate with insurance industry to spread the gospel of insurance in Nigeria.
The Managing Director/CEO of the company, Mrs Joyce Ojemudia, made the request during the yearly general meeting of the National Association of Insurance & Pension Correspondents (NAIPCO) held in Lagos.
The company’s boss, represented by Head of Marketing, Emmanuel Eburajolo, implored the media to create a customer focused collaboration that leans on working with students to spread the gospel of insurance and creating digital vibrancy that encourages vitality.
Ojemudia advised that members of the association should collaborate with insurance students’ association of universities and polytechnics to enhance insurance awareness in the country.
She also commended on the digital adoption which she noted “is taking better roots “but much more areas of virality should be explored in the digital space.
Besides, she called on website owners to optimize sites by embracing viable emails marketing tools to drive traffic to those sites and encourage virality and have an active and social media presence.