Determined to drive insurance growth and deepen penetration in Nigeria, the management of Prudential Zenith Life Insurance Limited said it will partner with the Nigerian Association of Insurance and Pension Editors (NAIPE) to actualise the plan.
Accordingly, Prudential Zenith Life Insurance said it will partner NAIPE through publicity and awareness creation in growing the insurance sector.
Speaking during a courtesy visit of the Executive members of NAIPE to Prudential Zenith Life Insurance Limited, NAIPE Chairperson, Mrs. Nkechi Naeche-Esezobor, emphasised the need for a deliberate and sustained partnership between insurance companies and the media to enhance insurance awareness in the country.
She said one of the ways to boost insurance adoption among the public, is for the Insurance Company CEOs to be more visible in the media as well as in the programmes organised by Association to tell their stories, adding that this will help in changing the negative public perceptions about insurance.
NAIPE Chairperson, also called on Prudential Zenith Life Insurance to take advantage of some of the products on offer by the Association to better the lot of the company and deepen insurance growth.
She listed the products on offer by the Association to include: Products Profiling, Management Profiling, Claims Profiling, Quarterly CEO Forum and Sponsorship of NAIPE Annual General Meeting (AGM).
On Products Profiling, she explained “This awareness campaign will review the product offerings of interested insurers with the aim of increasing the public knowledge on these products. In the end, it will increase patronage of your firm’s products and services.”
Management Profiling, according to her, is to ensure that the general public is aware of the capability and competence of personnel managing an underwriting firm. They need to know the level of integrity in the people managing an insurance company.
On Claims Profiling, she said “Our Association will examine the claims paid by any interested insurer to its policyholders over a period of time, usually five years. With the strength of our membership base, the reportage will enhance your brand, woo new customers to your company as Nigerians want to insure with companies that can pay claims as and when due.
Quarterly CEO Forum, she explained, “is an avenue for Managing Directors/top Management staff of insurance companies to brief our members on the activities of the company and the projections aimed at improving both the top and bottom line of the business. Different stories from the CEO.
On Sponsorship of NAIPE AGM, Esezobor who is also the publisher and Editor-in-Chief, BusinessToday Communication, said Companies that sponsor the AGM which holds in July every year, have the opportunity to market their products and services to members in the course of the event.
Responding, the Managing Director/Chief Executive Officer of Prudential Zenith Life Insurance Limited, Mr. Chuks Igumbor, thanked NAIPE Executives for the visit and commended members of the Association for their contributions to the industry.
He said Prudential Zenith Life Insurance as a good corporate citizen is always committed to the growth of the industry, and promised that the company will work with NAIPE to take the industry to lofty heights.